What is OTT TV? Outstanding features and working principle

OTT television is a solution to provide movie and television content in a new way with many outstanding advantages that many people love. So what is OTT TV? How does it work and what are the highlights of OTT television? Let’s find out with lassho.edu.vn through the article below!

What is OTT TV?

OTT is the English abbreviation of the English phrase Over The Top . This is a solution to provide movie and television content in a completely new way, based on high-speed Internet connection, not dependent on traditional media such as cable or satellite TV.

OTT services are value-added services on the Internet. Content service providers will be responsible for creating content for customers.

In addition to providing content and television services, OTT also provides users with other services such as messaging, calling, … OTT brings a breakthrough in limits when it allows users to have You can use the network connection service of any Internet provider (such as Viettel, VNPT, …) to use the services and utilities it brings.

How to transmit the content of the OTT . service

The content that OTT provides comes from a third-party production unit. OTT will operate on the infrastructure of Internet network providers.

If in the past the Internet was created only to serve services such as messaging and calling, now as technology develops and expands, network providers have upgraded it to a more advanced version. to suit each application.

Using the OTT service is very simple, you just need to prepare a stable Internet connection and a compatible smart device with the application.

Currently, the application providing OTT service is available on the App Store or CH Play so that smartphone or tablet users can easily install it. For those using a desktop or laptop computer, you can use OTT through a web browser.

Particularly for smart TV users, the OTT TV viewing application has been pre-installed by most manufacturers when you buy it. If the TV is not available, you can go to the application store on the TV to download and use it.

Typical content of OTT

Video

It can be said that video streaming is one of the outstanding and most recognized successes of OTT communication services. Some prominent platforms can be mentioned as: YouTube, Netflix, TikTok, … or through app stores like Apple’s iTunes.

Message

Users can completely message directly on OTT through an Internet connection without the need for phone SMS. Popular messaging applications are widely used on OTT such as Messenger, Instagram, Zalo, Skype, LINE,…

Sound

OTT service also has the ability to stream audio similar to other media services, such as online radio stations, podcasts or news articles on social networks, …

VoIP

VoIP (Voice over Internet Protocol) is understood as a technology to transmit human voice over computer network using TCP/IP protocol suite. This technology uses IP datagrams with the transmitted information being encoded as the audio.

Therefore, applications and services that provide free voice calls over the Internet such as Snapchat, Telegram, Skype or Zalo, etc. are also called OTT services.

Highlights of OTT . TV

Compatibility in many devices

One of the highlights that makes OTT television called a phenomenon of the future is its compatibility with many different devices without the need for the accompanying decoder support such as streaming services. former traditional.

OTT service is built on application platform, browser on smartphone, tablet, smart TV, computer, … and developed for TVs that are usually connected to Android TV Box.

Lots of quality content

OTT providers have begun to move to produce exclusive content that is only available through their services, so that users will enjoy a wealth of quality content that TV services offer. other does not.

In addition, OTT also partners with other providers such as HBO Go or Disney to play exclusive content that was previously only broadcast on television.

Video on demand (VOD)

Users can completely choose and search for their favorite content and programs to watch at any time without having to wait like traditional television.

To meet this demand of users, one of the OTT providers, FPT, said that they have invested a huge amount of money to buy quality VOD content to play on their platform.

Image quality is improving day by day

OTT is increasingly developing and perfecting to bring users true and vivid images. Typical OTT service providers such as FPT Play, Clip TV have continuously improved and released 4K movie viewing technology, helping to bring the most realistic visual experiences to viewers.

Integrate many advanced technologies

A series of advanced and modern technologies will be integrated on the OTT TV service to give users the most perfect entertainment experience.

Specifically, many providers have integrated utilities such as projecting images from the phone to the TV, remote control of the TV on the application, the feature of adding to favorites list, saving at the stop, … maid service. enjoy the most optimized user OTT content.

Major OTT TV providers in Vietnam

Currently, on the Vietnamese market, there are many OTT transmission providers with different preferential regimes. Some network communication and entertainment businesses strongly develop OTT services as a solution to expand the market, such as: FPT Telecom, VNPT, BHD, Galaxy,…

Depending on the provider, there will be different content systems and their services can be free (with certain content) or charged. Before choosing a provider, you should find out in advance whether that provider can meet your entertainment needs and choose the most suitable service and package for you.

Above is an article by lassho.edu.vn sharing about the OTT TV service. If you have any questions, don’t hesitate to comment below so that lassho.edu.vn can help you answer them!