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Facebook is the most widely used social network in the world. Accordingly, comment rating is one of the new features of Facebook to bring interesting experiences to users. So what is comment rating on Facebook? Check out the article below!
What is Facebook comment rating?
Comment rating on Facebook is a feature that automatically arranges comments on your personal account or Fanpage. When using this widget, comments with high engagement will be displayed at the top of the post’s comments section. This will make it easier for you to see helpful and relevant comments on that post.
In case you want to track interactions or filter comments, this feature will be of great help to you. Easily track and manage interactions, support comment management, save time and efficiency.
How to enable comment rating on Facebook
How to enable comment ratings for individual accounts
Step 1: At the home page of Facebook, select the Menu bar in the lower right corner of the screen. Here, go to Settings & privacy and then Settings .
Step 2: Next, scroll down to the Privacy section, select Public Posts . At this interface, you will see the Comment Rating section and you just need to click on it to turn it on. You have completed the process of enabling comment ratings for your personal account.
How to enable comment rating for Fanpage
Step 1: At the Facebook homepage, select the Page icon .
Step 2: Under Your Page , select the page for which you want to enable comment rating.
Step 3: Next, scroll down and select Settings in the Manage Sites section.
Step 4: In the General section, the page management features will be displayed. Here, you click Edit of the Comment Rating feature. Then you select View most relevant comments by default and select Save changes .
Four factors influence Facebook comment ranking
Comments from friends of viewers
This is the most noticeable element when you surf Facebook. Facebook values friend relationships, so it will always prioritize showing your friends’ activities, especially comments on your news feed.
Comment with the highest number of reactions
Following the display factor of friends’ comments are the comments with the highest reactions. Facebook considers these to be useful and interesting comments, so they are always prioritized to be in the top 1.
Comment rating of Fanpage
To help Fanpage be more proactive in arranging featured comments to the top, Facebook has provided Fanpage with Comment Rating tool. For Fanpage with a lot of comments, this tool is necessary and extremely effective to help posts get more interactive. However, you can still turn this feature off if you want to keep the comments sorted by time.
If you enable this tool, Facebook will suggest ranking your Fanpage’s public comments according to the following factors:
- Integrity signals : If a comment violates Facebook’s Community Standards , the comment will be removed.
- Insights from User Surveys – Insights on User Surveys: Facebook always researches user needs to provide the best experience. Therefore, the content that users access on Facebook has been sorted, reviewed and selected by Facebook to choose the most prominent comments to put at the top of your news feed.
- Engagement Factors – Interactive factors: This factor is sorted based on the amount of reaction of the comment. Facebook will choose the featured comments with the most reactions to stay at the top. For this factor advertisers must be cautious. Comments that are not favorable to the business can come to the top, at which point advertisers must quickly hide them so as not to discredit the business.
Some other factors
Besides the above factors, Facebook also has a lot of other factors to rank comments. In some cases, they can sort the comments of “Hard Fans” or the number of people who responded to them to the top. And recently, Facebook has added two more factors that Fanpages should consider to control the display order. That is:
- Interactive comments from the Page or person originally posted.
- The comments or reactions from friends of the person who posted.
Above is information about comment rating and how to turn on comment rating on Facebook simply. Hope you are succesful.
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