NHL Puts Chips in Players and Pucks to Craft Game of the Future

Insight and analysis of top stories from our award winning magazine “Bloomberg Businessweek”.

If the only thing you know about sports is who wins and who loses, you are missing the highest stakes action of all. The business owners that power this multibillion dollar industry are changing, and a new era of the business of sports is underway. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back page entertainment. And the decisions they make have huge consequences, not just for the bottom line, but for communities, cities, even entire countries.

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Eben Novy-Williams

For more than four years, the National Hockey League has sought the ability to track where every player is on the ice at all times. This week, that technology was tested for the first time in a regular-season game.

During the last two Vegas Golden Knights home games, players wore chips inside their shoulder pads which, alongside a connected puck, provided the most comprehensive data ever collected from an NHL game. The league asked six different tech companies, spanning virtual reality and sports gambling, to showcase possible uses for the data.