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This article was co-written by Brian Honigman. Brian Honigman is a marketing consultant and owner of the company Honigman Media. With over ten years of marketing experience, he specializes in consulting organizations on digital marketing techniques, social media and content marketing. Brian holds a bachelor’s degree in political science and journalism from the University of Pittsburgh. In addition to being a consultant, Brian is an associate professor of marketing at New York University and Francisco Marroquín University. His work providing consulting services, organizing seminars and training programs has earned him the title of “Digital Marketing Expert” by Entrepreneur magazine and by Social Media Examiner as “The Top Social Media Professional”. head”. Notable Brian clients are the United Nations Development Program, Thomson Reuters, NATO and People Magazine.
There are 13 references cited in this article that you can view at the bottom of the page.
This article has been viewed 28,739 times.
The job of managing a chicken farm requires more than just agricultural knowledge. If you want to open a chicken farm, you need to think like an entrepreneur when developing your brand. Segmenting, raising chickens, and building a business are all parts of the chicken industry. As the farm grows, you can find markets, arrange financing and build a network to grow your business.
Steps
Choose the segment, breed and location
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Open an egg-laying hen farm if you want to operate in the field of egg production. The chicken farming industry is often divided into two areas: raising laying hens and raising broilers. You can choose to raise egg laying hens if you prefer to raise hens and sell eggs from the farm. [1] X Research Source
- Although less common, some chicken farms operate in both egg-laying and broiler-raising sectors. You can choose this breeding model if you want, but usually you will have to invest twice as much in equipment and labor.
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Open a broiler farm if you are interested in chicken processing. Broiler farming is a good profitable farm business if you don’t mind the slaughter and handling of chicken. If you want to raise and and slaughter chickens, open a broiler farm.
- Broiler ranchers also utilize every part of the chicken when selling products, including chicken bones, to increase profits. [2] X Research Source
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Choose a niche for your business, if desired. Some chicken farms focus on a specific area that sets them apart from their competitors. After deciding to set up an egg-laying or broiler chicken farm, you can also choose an array in that field such as:
- Handling eggs or meat: Handle poultry products that meet tasty, quality, and safety standards
- Promotion of poultry products: Promote poultry products through advertising channels to increase profits
- Breeding chicken production: Raising and selling breeding chickens to chicken farmers or other farm owners.
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Choose a breed of chicken that suits your breeding goals. Not all chicken breeds are created equal. Some breeds of chickens are suitable for raising meat, others are suitable for raising eggs. Once you have selected a segment, choose the most effective breed for that segment. [3] X Research Sources
- If you want to open an egg-laying hen farm, for example, you can choose a breed of egg-laying chicken such as Rhode Island Red, Hamburg, or Sussex. [4] X Research Sources
- A list of popular chicken breeds and their characteristics can be found at https://chickenbreedslist.com/.
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Find a location near the city perimeter. Although it is difficult to open a farm in your yard, you should find a location near the city for convenient transportation. Buy farmland outside the city limits but close enough that you can drive to and from every day. [5] X Research Sources
- The further away the location is from a city or town, the cheaper the land will be.
- If you can’t find land near the city perimeter, you can find land in the suburbs to have ample space for a farm.
Set up a farm
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Study for a degree in agricultural engineering or a bachelor’s degree in business administration. Although not required, aspiring ranchers often complete an undergraduate program first. To better prepare for a career in the chicken farm business, you should choose to study for a degree in agricultural engineering, business administration, or majors such as ranch management or poultry science if the university these industries. [6] X Research Sources
- If you’re majoring in agriculture or poultry science, it’s a good idea to take a minor in business (and vice versa) for classes in marketing, leadership, and other related subjects.
- You can study for a degree online if you don’t have the time to study for a traditional four-year college degree.
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Make a business plan for your farm. Write an outline of the farm operation plan and long-term goals for the next 3-5 years. Mention elements such as history, structure, goals, vision, products, target audience, and marketing strategy in the plan. Once you’re done writing, you should ask an experienced rancher or business consultant to review and revise the plan based on their advice. [7] X Research Sources
- If you set up a broiler farm, for example, you can develop a plan for raising and slaughtering your chickens, profit goals for the first year, and a plan to sell your poultry products in stores.
- A business plan can help you attract future investors or business partners.
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Borrow from a bank to open a farm if necessary. If you don’t have enough money to buy materials, arrange an appointment at your local bank. Talk to a loan counselor about your financial history, business goals, and money needs for a loan. [8] X Research Sources
- Bring a business plan, credit history records, pay slips, and any other documents the bank requires.
- Start with the minimum loan amount to purchase equipment and chicks for the farm. You can borrow larger amounts of money as your business grows.
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Purchase all necessary equipment for the chicken farm. The type of equipment you need will depend on whether you raise egg laying hens or broilers. Visit farm equipment stores to purchase necessary equipment, which may include: [9] X Research resources
- Chicken heater
- Cage
- Cage
- Sparse wooden crates
- Egg tray
- Feeding troughs
- Egg incubator
- Lighting equipment
- Offspring
- Perches for chicks
- Water bottle for chickens to drink
- Waste treatment system
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Consider whether to hire farm workers. The number of workers you need will depend on the size of the farm. If you have no more than 200-500 chickens, you can manage on your own, but if you want to develop a larger farm, you may need help.
- Start small so you don’t have to pay labor until the farm is successful.
Raising and taking care of chickens
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Install the chicken coop. Chickens need shelter from rain and sun and predators. You can buy or build a chicken coop with dimensions based on the number of chickens you raise. [10] X Research Source
- The chicken coop needs an area of about 0.3 square meters for each chicken. [11] X Research Source
- Clean the chicken coop regularly to prevent disease from spreading.
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Buy chicks. After installing the equipment, you will buy chickens from hatcheries. If you have never raised chickens, you should only raise up to 500 chickens at first, then you can raise more when you want to grow your business. [12] X Research Source
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Feed the chickens every day. Buy chicken feed at feed stores and feed the chickens once a day. Each chicken needs to eat an average of about 100g of feed a day to stay healthy and prevent malnutrition. [13] X Research Source
- You can also feed your chickens corn, halved grapes or cabbage as a side dish, but avoid feeding them too many times a week as these are not as nutritious as chicken feed. [14] X Research Source
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Call your veterinarian if your chicken is sick or infected with parasites. Diseases often spread very quickly in flocks, so you need to check regularly to detect disease or parasites. If you see an abnormal chicken, call your veterinarian to diagnose and treat the chicken disease. [15] X Research Source
Chicken farm development
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Record the farm’s sales and production data for later comparison. To ensure a profitable business, you need to record sales, business growth, and financial losses in a spreadsheet. Determine if your business is profit or loss to aim to cut costs and increase profits.
- For example, if you find the cost of buying chicken feed is too much, you can check prices in many different stores to find the cheapest place.
- You can also hire an accountant or financial advisor to organize your data for clarity and order.
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Promote the farm. Promoting a business, especially in its early years, is vitally important to securing more customers and increasing income. To make your business more known, you can create advertisements, print business cards, create websites, and newsletters (printed or online) to promote your business. If you are new to marketing and want to improve your strategy, hire a marketing consultant to choose marketing strategies for your business. [16] X Research Source
- Create a logo for your business so people recognize your brand.
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Connect with other farm businesses. Meeting other ranchers can help you advertise and attract investors. Go to agriculture seminars and connect with other farm businesses (especially poultry) in the area to create positive and lasting connections.
- If you need to hire more staff, try to hire someone with years of experience in the poultry industry for more stability. [17] X Research Source
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Borrow more money to grow your business. Once the farm is in stable operation, you can calculate the cost and borrow larger amounts if necessary. Besides bank loans, you can also try looking at business lending institutions or investors that specialize in financing agribusiness.
- If you open a breeder farm, for example, you may need to borrow money to buy a better incubator.
Advice
- Learn the methods used by successful chicken farm businesses. Well-known poultry farm businesses include Cargill Meat Sputions, Hormel Foods Corp, Tyson Foods, JBS USA, and Smithfield Foods. [18] X Research Sources
- If you are not willing to start a chicken farm from scratch, you can also invest or buy an existing business. [19] X Research Source
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This article was co-written by Brian Honigman. Brian Honigman is a marketing consultant and owner of the company Honigman Media. With over ten years of marketing experience, he specializes in consulting organizations on digital marketing techniques, social media and content marketing. Brian holds a bachelor’s degree in political science and journalism from the University of Pittsburgh. In addition to being a consultant, Brian is an associate professor of marketing at New York University and Francisco Marroquín University. His work providing consulting services, organizing seminars and training programs has earned him the title of “Digital Marketing Expert” by Entrepreneur magazine and by Social Media Examiner as “The Top Social Media Professional”. head”. Notable Brian clients are the United Nations Development Program, Thomson Reuters, NATO and People Magazine.
There are 13 references cited in this article that you can view at the bottom of the page.
This article has been viewed 28,739 times.
The job of managing a chicken farm requires more than just agricultural knowledge. If you want to open a chicken farm, you need to think like an entrepreneur when developing your brand. Segmenting, raising chickens, and building a business are all parts of the chicken industry. As the farm grows, you can find markets, arrange financing and build a network to grow your business.
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