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Distributing leaflets requires more effort than one might think. You must plan carefully to attract potential customers. Compact and concise flyer design. Broadcast in places where the target audience can be found, trying to remain courteous and professional. Find effective ways to distribute flyers, including sending them door-to-door or displaying them at businesses that have good relationships with you.
Steps
Design effective flyers
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Select the target audience. To distribute flyers effectively, you need to remember who your audience is. Leaflets for children will have a different format than those for 75-year-old grandmothers. These target groups have different interests and are often concentrated in different areas. You need to refine your messaging and strategy so that you can engage your target audience. [1] X Research Source
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Leaflets need to be compact and simple. Small flyers cost less and are less likely to be thrown away. Only provide information that your audience needs to know, don’t include anything they won’t read. The larger the flyer, the harder it will be for you to distribute. Advertisements that are difficult for you to hold yourself will also be difficult for readers to read and carry. You need to stick to the expensive words expressed in simple sentences. [2] X Research Source
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Leaflets must have an eye-catching form. An effective flyer often has a prominent image or logo, accompanied by a clear title. Attractively designed colors will attract attention. Brightly colored paper with large, bold headlines can help. Short slogans or phrases will stand out and impress the reader. [3] X Research Sources
- For example, a headline that asks, “Are you in need of a gardener?” will describe the purpose of the leaflet very clearly. [4] X Research Sources
- Collect flyers around your area and research what appeals to them. Find designs that grab your attention.
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Record contact information. Relevant details may include phone number, address and business hours. Don’t forget to include an expiration date when advertising a coupon or discount. A small map can also help visitors navigate in confusing areas. Lead interested readers deeper in the direction you want. [5] X Research Sources
Create a leaflet distribution strategy
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Determine where to distribute flyers. Where does your target audience live, work and shop? It is important that you know this in order to find a way to reach them. You probably don’t want to go all the way to the next city to hand out flyers for your newly opened restaurant. [6] X Research Sources
- Lifestyle messages, such as calls for vegetarianism, are broader in scope, but still need to find a receptive audience. For example, adolescents are more likely to respond to vegetarianism than older adults who have been accustomed to eating meat for decades.
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Distribution planning. Before stepping out, you need to decide where you are going. For an effective distribution plan, you should think about how far you need to go, at what time you have to get to your chosen location, and how many flyers you need to bring. A good strategy will save you time and money, and get your message across.
- View the map to map out the shortest route and determine where the customer will be.
- Make a note of places and businesses that are receptive to your flyers.
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Distribute flyers at the appropriate time. When do you need to send flyers to customers? If you’re advertising a holiday sale, you’ll have to hand out flyers a few weeks before the holiday. Likewise, people are also generally more receptive at certain times. People who are going to or leaving an event are more likely to receive flyers than people who are rushing to work. [7] X Research Sources
- Memorize all events that take place in the area. You’ll have a better chance of handing out a vegetarian restaurant flyer at a rock concert where a large crowd of teenagers gather. Advertising will be more difficult for older people who are difficult to change their lifestyle.
- Your subject may have more free time in the evening than during the day. Bars and clubs can be good places to advertise restaurants or products related to daytime workers.
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Hand out the flyers a few weeks later. Replayed flyers are often easier to remember. A month or two later, go back to the locations where the flyers were distributed. Even if you’re still handing out old flyers to old people, chances are you’ll notice improved results. The message you send and your business will be more recognizable when you make a connection. [8] X Research Sources
Distributing flyers to customers
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Find out about local regulations regarding leaflet distribution. You should always be aware of local laws before you start advertising. Usually you are not allowed to enter private areas. However, public sidewalks and universities are usually safe spots to distribute flyers. Make sure you have access to businesses, open mailboxes, or place flyers in front of your door. When asked to leave a public area, you should retreat and not argue. [9] X Research Source
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Dress appropriately for the flyer distribution site. Fit in with the situation by dressing like the people around you. It’s likely that people will be more receptive to your message if you seem approachable. You need to focus people’s attention on the message you want to send, not on yourself. In general, ripped jeans are not appropriate in middle-class places, and of course you wouldn’t want to wear a suit when advertising your restaurant on the street! [10] X Research Source
- Sometimes you’ll find that a creative approach also helps, such as wearing a costume when your ad audience is children. However, people who are not in the target groups are less likely to receive your flyer.
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Think of an offer. The pitch should be brief but expressive. For example, “Do you want to learn about being a vegetarian?” or “Come to Domino Pizza for Homemade Pizza”. These messages express your purpose without being offensive or demanding. [11] X Research Source
- Remember that a face-to-face approach like this is an opportunity to answer questions and provide additional information to customers.
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Maintain a polite attitude. Smile when approaching people. Do not chase fliers into their hands. Don’t get caught up in a heated argument. If you encounter a rude person, find an excuse to leave the conversation. A good attitude will make it easier for people to accept your flyer. [12] X Research Source
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Pick up leaflets that fall to the ground. You may be sad to see your flyers thrown away, but it won’t do your good to leave them lying on the street. The sight of many leaflets being thrown away will give the impression that your slogan or message is not being noticed. Moreover, the leaflets lying on the ground will become unsightly garbage. [13] X Research Source
Distributing flyers in a creative way
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Send flyers door to door. The flyers sent to the house are very likely to be viewed. You can hire a company to mail flyers. You can also manually drop them in the mailbox of each house, but make sure this is allowed. Leaflets left on the doorstep or gate of the house will also be noticed and seen by the homeowner. [14] X Research Source
- Unless you have a specific list of addresses, this type of distribution can take a lot of leaflets and effort.
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Place flyers in packages. Whether you’re wrapping an item in a store or sending out an ordered item, there’s no easier way to advertise than this. Please insert a leaflet into the package. Customers will see your flyer because they already know you. Coupons and advertisements work well in this case. [15] X Research Source
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Insert flyers in publications. Contact publication managers to negotiate the placement of your brochure in the middle of their publication’s pages. Choose a trade publication that represents your product, such as a music magazine, to promote your band or venue. Local publications are also useful places to advertise in the area. [16] X Research Source
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Display flyers at other businesses. It also helps that you have good relationships with business owners in the area. You can ask them to put up flyers on their counter. Some places have public billboards where you can hang your flyers. Waiting rooms at clinics are also an opportunity for you to reach people who are free. [17] X Research Source
- Ideally, you should choose businesses that are related to your product. For example, if you’re advertising a health food store, the gym is probably the best place to hand out flyers. In return, you can also offer to advertise for them.
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Advertise at events. Regional events like trade shows are places where you can easily send out flyers to large groups of customers. The best opportunities are events that are relevant to your industry, such as advertising a craft store at a craft show. You can put flyers inside small gifts or keep them on display.
- You can also sponsor the event yourself. As a sponsor, you will have more freedom in advertising and distributing flyers.
- Call event organizers to discuss advertising and sponsorship opportunities. Look for events anywhere in the area, for example through libraries, community centers, clubs and other performance venues.
Advice
- Record responses to your flyers. You can estimate response rates through limited-time coupons, or survey what people know about your business. Use this to adjust your marketing strategy.
X
This article is co-authored by a team of editors and trained researchers who confirm the accuracy and completeness of the article.
The wikiHow Content Management team carefully monitors the work of editors to ensure that every article is up to a high standard of quality.
There are 9 references cited in this article that you can view at the bottom of the page.
This article has been viewed 21,291 times.
Distributing leaflets requires more effort than one might think. You must plan carefully to attract potential customers. Compact and concise flyer design. Broadcast in places where the target audience can be found, trying to remain courteous and professional. Find effective ways to distribute flyers, including sending them door-to-door or displaying them at businesses that have good relationships with you.
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